Projects
With 6 years of experience, I've led end-to-end social and digital marketing projects, from strategy development to campaign execution. Delivered measurable results and achieving key performance indicators (KPIs) in terms of brand visibility, engagement, and conversion rates across various digital platforms. My expertise lies in leveraging data-driven insights to optimize campaign performance, utilizing a combination of social media analytics, market research, and consumer behavior analysis to inform and refine marketing strategies
Dacway
Project as Digital & Social Media Marketing
By developing tailored strategies, I ensured effective brand positioning and engagement across various platforms. Through meticulous tracking and analysis of key metrics, I delivered comprehensive reports and provided valuable insights to guide decision-making. My expertise in optimizing campaigns and leveraging market trends has resulted in impactful marketing efforts for Nuts and Inmins brands, driving growth and maximizing their online presence.
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Triverse Advertisng
Digital Marketing Executive
I implemented marketing strategies and campaigns aligned with business targets, ensuring brand consistency across all social media platforms. This involved brainstorming and executing social media campaigns, as well as managing lead generation Google campaigns, social media campaigns, and website development for real estate clients. I developed engaging and creative content for scheduled posts, coordinated with design and copywriting teams, and delivered performance reports and insights. Additionally, I handled client coordination and approvals throughout the process.
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Cognizant Solutions
Senior Executive
As an online strategist, I worked closely with Google Ads customers to develop and strategize their businesses. This involved researching user intent trends, market patterns, and potential return on investment (ROI). Using SWOT analysis, I created business models tailored to diverse businesses. I also handled troubleshooting campaigns, resolving account issues, and providing optimization suggestions to enhance campaign performance.
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Indibni PVT. LTD. (Indigifts)
Marketing Strategist
Successfully planned, strategized, and executed marketing campaigns for indigifts.in. By implementing performance marketing techniques, I increased the conversion rate from 0.75% to 4% within six months. As part of social media management, I oversaw platform growth, brand collaborations, and conducted reports and analysis. Additionally, I collaborated with Bombay Shaving Company for a Valentine's season campaign and achieved 10% social media channel growth through influencer collaborations. I also engaged in PR activities with Hindustan Times and Social Media Samosa for Seed Rakhi 2022, while delivering comprehensive performance reports and insights.
Toutclout
Digital Marketing Lead
I worked closely with partners on brand building, including brand identity, messaging, and activation strategies. This involved brainstorming, ideating, and conceptualizing brand collaterals, stationery, and website design and development. I also played a key role in pitch presentations, designing content and implementing ideas. Additionally, I planned and executed brand social media activation, conducted business development activities, and maintained relationships with prospective clients through pitch presentations and networking.
Ritanveshi International Education
Project as Digital Marketing Manager
Successfully conducted setup of digital platforms, website management, social media accounts, and lead generation campaigns. Organized webinars and offline events.With expertise in project planning, lead generation, content creation, and marketing campaigns that increased brand visibility and engagement.
