Resume
Experience
2023 - Present
DIGITAL & SOCIAL MEDIA MARKETING
UPWORK FREELANCE PROJECT
1. RITANVESHI YOGAYAN FOUNDATION
• Conducted complete digital brand setups, including website management, social media accounts, marketing tools, and campaigns.
• Led end-to-end project planning, implementation, and reporting.
• Implemented successful online campaigns for lead generation, utilizing both organic and paid marketing strategies.
• Created engaging content for AD campaigns, product catalogs, website, brand presentations, and B2B proposals.
2. DACWAY
• Led digital and social media marketing for clients Nuts and Inmins at Dacway Agency.
• Generated detailed reports on campaign performance, providing valuable insights to clients.
• Successfully managed client relationships, ensuring satisfaction through effective communication and campaign delivery.
3. ZNEEX (US CLIENT)
• Social media marketing – ideation, post creation, scheduling, App download campaigns
• Content creation for founders IG page
• Developing marketing strategies for App
2021 - 2022
Digital & Marketing Manager
INDIBNI Pvt. Ltd.
• Planned, strategized and executed marketing campaigns for indigifts.in
• Performance marketing of e-commerce verticals – increased conversion rate from 0.75% to 4% in a span of6 months
• Social media management – overseeing the social platforms growth, collaborations- brand and influencer, reports and analysis
• Brand collaboration with Bombay shaving company for valentine season for their e-commerce vertical indigifts.in
• B2B lead generation campaign – 200 plus corporate gifting leads
• Influencer Collaboration – 10% growth of social media channels during season time
• PR- collaborated with Hindustan times, social media samosa for Seed Rakhi 2022
• Deliver performance reports and insights of the campaigns
2021 - 2021
Digital Account Manager
TOUTCLOUT LLP
• Worked closely with the partners on brand building: brand identity, messaging & activation
• Brainstorm, ideate and conceptualize brand collaterals & stationery
• Website design and development – design ideation, content and implementation
• Pitch presentation: design ideation, content and implementation
• Plan, research, ideate for brand social media activation
• Business development: maintaining relationship with prospective clients, pitch presentation and networking
2018 - 2020
Digital Account Manager
TRIVERSE ADVERTISING
• Implemented marketing strategies and campaigns aligned with business targets.
• Ensure brand consistency through all social media platforms
• Brainstorming ideas for the campaign
• Conceptualized and managed the execution of lead gen Google campaigns & optimization, social media campaigns, website development and lead generation.
• Developed engaging, creative, innovative content for regularly scheduled posts
• Coordinate with the design team and copywriters to execute social media calendars
• Deliver performance reports and insights of the campaigns
• Client coordination and approvals
2017 - 2018
Digital Marketing Associate
COGNIZANT SOLUTIONS
• Worked as an online strategist to develop and strategize businesses for Google Ads customers
• Researching user intent trends, market patterns and potential ROI
• Strategizing business models for diverse business using SWOT analysis
• Troubleshooting campaigns, account issues and optimization suggestion
Education
2014 - 2016
Christ University
MASTERS - MEDIA & COMMUNICATION STUDIES
Bengaluru
2011 - 2014
Lady Shri Ram College
GRADUATION| - HISTORY HONS
Delhi
Professional skillset
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Languages
English
Hindi